KUWAITI DANISH DAIRY COMPANY (KCSC) - Kuwait City - Develop and implement marketing plans and brand building initiatives that create loyalty for the product/brand in line with the company's vision and strategy. Develop brand communication which effectively reflects the brand objectives in order to build brand equity. Provide brand direction to develop and execute product/brand marketing programs to build brand awareness and increase sales. Develop Brand strategies based on consumer insights from consumer research and Trackers for Kuwait and International markets in order to improve brand health. Review market research to anticipate competition, monitor competitor's activities and market trends and translate consumer attitudes into new branding directions. Communicate brand strategies to marketing communications, sales, and other department Coordinate with marketing support department to develop advertising and promotional programs, pricing, positioning, and packaging. Monitoring, planning and coordinating p...
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