Adidas - Dubai - Purpose & Overall Relevance for the Organization The mission of the Newsroom Manager is to position adidas as the best sports brand in the MENA region by driving Brand Connections across Social, PR and Partner Channels via Innovative Storytelling, Consumer Connectivity and Agility and Sport + Culture Connectivity through owned to paid to earned channels in a seamless integrated approach. Key Responsibilities: Strategic planning across Newsroom functions across full MENA region including tactical executions Focus areas: Saudi, UAE, Egypt & Morocco Lead with impact across Paid & Organic Social Media platforms across MENA Commerce, Data & Insights Driven, Social Insights & Community Management MENA Partner Publishing of Athletes, adidas Runners community, Players and Influencers to land the brand at scale with authenticity Create earned media publishing plan Corporate and Crisis Comms background and knowledge Responsible for the execution of the seasonal and annual brand mark...
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