Al Mulla Group - Kuwait City - Develop an integrated marketing strategy to effectively achieve brand promotion objectives and increase market share for Sales, Service and Parts departments in line with their respective business strategies Develop the Marketing department’s budget to support overall business strategy of the Automotive Departments; monitor and report actual spending with break-ups on various activities to CD Lead development of detailed marketing calendar in active coordination with Group Managers and Commercial Director (CD) Coordinate with Group Manager Vehicle Sales (GMVS) to plan for new product launches Recommend appropriate media channel (print, television, radio, mobile technology etc.) to Group Managers based on their targeted audience Plan new customer relationship reinforcement initiatives, outlining the integration required with marketing programs Review and approve formulations of all marketing promotions, outdoor events, media programs etc. Modify the marketing strategy, plans and ...
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