Ali Abdulwahab Al Mutawa - Kuwait City - - Develop and ensure the implementation of the brand specific policies & procedures and follow up their implementation in order to achieve the department‘s objectives. - Manage the merchandise planning process for the brand while driving brand sales strategy for the achievement of retail standards agreed with the vendor companies/brands. - Develop and ensure implementation of brand building initiatives that create loyalty for the brand in line with the vendor companies guidelines and AAW’s vision and strategy. - Manage the overall brand communication which effectively reflects the brand's objectives in order to build brand equity as well as ensure that the brand is always represented appropriately for maximizing brand performance in market. - Manage the timely analysis and re-forecasting of all brand's activities and evaluate the financial performance to be presented to the General Management. - Prepare an annual business plan pertaining to be reviewed to the General Manager as...
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