Trade Marketing Executive - Madi International

1. Handles the brand building across Madi international work field as per set strategy & client expectation.
2. Handles all brand communications & negotiations with international & local suppliers;
3. Develops brand business plan based on brand strategy and positioning;
4. Develops & Executes strategic trade marketing plans and ensure on time implementation.
5. Develops & Executes marketing activity, POSM, catalogues, communication, media & PR plans and ensure on time implementation;
6. Ensures proper communication of all plans with respective concerned staff in line with guidelines received and company Trade & marketing policies;
7. Ensures regular principle update on brand executional plans;
8. Maintains efficiency in execution considering quality / time and importance as per set deadlines;
9. Conducts Market research studies which covers all business related aspects such as market dynamics, competitive analysis, price collections, client’s satisfaction, industry best practices, etc.…
10. Regularly monitors and reports for local and international market trends to identify opportunities and potential portfolio expansion;
11. Sources new brands / product portfolio based on market feedback and opportunities.
12. Develops & executes private label brands identity (design / layout / packaging / internal and external communication materials, growth plans, etc…)
13. Ensures responsible testing and brand evaluation especially for new line or brands.
14. Plans and executes trainings, seminars and workshops whether internally or externally.
15. Plans and executes events and exhibitions as per company requirement.
16. Conducts regular inventory analysis, identify product movement, excess stock and set plans accordingly.
17. Maintains cost efficiency at all times while not compromising on quality / deadlines / collaboration with third party & not to exceed approved budget.
18. Searches and determines product weaknesses and areas to be modified;
19. Coordinate activities of specialists involved in the brand positioning of the products;
20. Respects all of the company’s internal rules, policies and procedures;
21. Analyzes and fills all required reports on daily, weekly, monthly and yearly bases;
22. Sets a good example regarding punctuality, hygiene, attendance and attitude;
23. Performs other duties in line with scope of work and as assigned by the direct Manager.

Job Details

Preferred Candidate