Director Brand Reebok GCC

Posted By Gulf Recruitments
Adidas - Dubai - Purpose & Overall Relevance for the Organization: Be the brand´s face and voice, internally and externally, in the cluster. Steer the execution of the Global and EM Brand Strategy, ensuring consistent deployment throughout EM Cluster, delivering on all relevant Brand KPIs with focus on NS, DBC(% of NS), NPS, ONE EM marketing calendar. Focus on building an efficient and effective relationship with channels, contributing to the Reebok sales target plan: -WWTW: with focus on NS, store grid growth, MS% growth, level of service, FPST growth. -DTC: with focus on: Traffic, Conversion, Productivity and DCC(% of NS). -Ecom: with focus on NS, traffic, UPT, ASP, bounce back, CRM. Develop and steer the Go-to Market plan for the respective cluster in accordance with global guidelines. Implement and execute all activations along the defined ONE EM brand calendar, including BU Performance Activation, BU Classics Brand Activation, PR and Research, Digital Marketing as well as E-Com Marke...

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