Specialist Omnichannel Marketing- DTC

Posted By Gulf Recruitments
Adidas - Dubai - Purpose & Overall Relevance for the Organization: Support, build and execute Marketing and Activation Plans that deliver significant business growth, sell through and improvement in our Brand Health KPIs working in close co-operation with Own Retail and Franchise partners. Key Responsibilities: Provide input into the creation of the seasonal account plan, as well as the overall market plan related to the implementation of the Global Brand Activation strategy. Coordinate and execute a competitive, customized Marketing and Activation Plan for adidas store concept that will drive consumer traffic and conversion at the point-of-sale within given budget. Execute adidas campaigns/activations with a special emphasis on key destination doors across all Marketing channels, in close collaboration with the Brand Activation, Retail Operations and Franchise Partners. Provide Retail Operations, Buying and Merchandising and Store Teams with comprehensive campaign roll out plans in alignment...

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