Hassan Mansour Int. Co. - Kuwait City - Job Description Develop and articulate organization's project brand equity in response to service objectives as well as identifying advertising objectives and target markets Manage media placement, secure acceptable rates, and utilize market research information to evaluate, adjust and redirect marketing campaigns. Assist in the Implementation of the Brand plans to meet agreed objectives. Implement tactical plans to meet the brand objectives. Utilize competitive intelligence system and make recommendations for appropriate action. Execute brand activity to remain within guidelines for all brand communications to ensure consistency and level of quality and objectives are achieved. Manage the participation in seminars and exhibitions held and ensure that those seminars and exhibitions yield maximum benefit in promoting the products Prepare and circulate events program to all attendees Organize PR campaigns in the press and assist in writing advertisements meant to be published ...
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