Trolley - Kuwait City - Develop brand communication which effectively reflects the brand objectives in order to build brand equity. Provide brand direction to develop and execute product/brand marketing programs to build brand awareness and increase sales. Develop Brand strategies based on consumer insights from consumer research and Trackers for Kuwait and International markets in order to improve brand health. Review market research to anticipate competition, monitor competitor’s activities and market trends and translate consumer attitudes into new branding directions. Coordinate with marketing support department to develop advertising and promotional programs, pricing, positioning, and packaging. Monitoring, planning and coordinating product launch. Guide creation of product portfolio. Evaluate and analyze program results and present recommendations for changes in brand strategy. Implement price revisions to meet agreed gross margin targets of relevant Stock keeping units. Planning publicity stra...
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