Light Field Food Stuff Co - Kuwait City - Developing brand communication which effectively reflects the brand objectives in order to build brand equity Providing brand direction to develop and execute product/brand marketing programs to build brand awareness and increase sales. Developing Brand strategies based on consumer insights from consumer research and Trackers for Kuwait and International markets in order to improve brand health. Reviewing market research to anticipate competition, monitor competitor’s activities and market trends and translate consumer attitudes into new branding directions. Communicating brand strategies to marketing communications, sales, and other departments Coordinating and aligning brand strategy with corporate marketing plan, coordinating with marketing support department to develop advertising and promotional programs, pricing, positioning, and packaging. Assessing and developing brand names to differentiate product, Monitoring, planning and coordinating product launch ...
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