Trade Marketing Manager

Posted By Gulf Recruitments
Kuwait - Leads the development of Trade Marketing strategies to achieve the division’s objectives across all the various brands. Will translate Brand strategies into Product-Market-Channel strategies and be accountable for management of A&P budgets through measurable trade investments. Leads the development and implementation of category management strategies with focus on POP Excellence, optimizing product assortment and promotional strategy. Shall report market /competitor intelligence to Business Head and recommend Operational improvements to the Top Management. Drive new business opportunities. On-Pack Promotions Planning: Planning & execution of locally made promotions while ensuring timely availability Liaison & coordination with third party suppliers for co-packing of promotions, printing & other services Tracking and reporting on promotion effectiveness Sales Analysis & Reporting: Analyze data and provide timely sales reports to the Sales team to assist t...

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