Adidas - Dubai - Purpose & Overall Relevance for the Organization: Responsible for conceptualizing an overall analytics and reporting plan for adidas GCC CRM Using available and newly generated consumer data for identifying consumer affinities and enabling consumer specific communication Curious about the latest trends/best practices in data mining, data modeling, predictive modelling, consumer retention, etc Making consumer data easy to assimilate for cross – functional partners, enabling more avenues to understand the adidas end consumer Make A/B testing an important component of all campaigns Key Responsibilities: Planning Lead the analytics pillar within the CRM Strategy Conceptualize business rules for segmenting consumers, iterating the same with more succeeding information and enable ease of use Conceptualize business rules for identifying consumer’s lifecycle stages, iterating the same with succeeding information and enable tracking Collaborate with Digital lead to establish KPI’s...
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