Adidas - Dubai - Purpose & Overall Relevance for the Organization The mission of the Manager Brand Activation is to position Reebok as the best sports brand in the cluster through maximizing innovative and inspirational brand exposure by recommending, planning and executing initiatives via Above-the-Line, Offline, Online, Mobile, Events and Activations in an integrated and single-minded manner. Provide framework, guidance and tools to master all activities around SpoMa, Digital & CRM and Brand Activation, with a focus on excellence in execution for brand concepts, traffic driving and full price sell-through, especially for defined Key City Trade Zones, across all categories in the assigned territory. Key Responsibilities: Lead the development, preparation and execution for the Reebok campaigns working in close collaboration with Sr Mgr BA GCC, BA Specialist in above-the-line and below-the-line media including media planning, buying activities, PR, events and any brand grassroot activation. Res...
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