Al Mulla Group - Kuwait City - Develop an integrated marketing strategy to effectively achieve brand promotion objectives and increase market share for Sales, Service and Parts departments in line with their respective business strategies Develop the Marketing department’s budget to support overall business strategy of the Automotive Departments; monitor and report actual spending with break-ups on various activities to CD Ensure appropriate research is been carried out and competitor marketing intelligence information is timely sourced to support development of a dynamic and responsive marketing strategy Operational Lead development of detailed marketing calendar in active coordination with Group Managers and Commercial Director (CD) Coordinate with Group Manager Vehicle Sales (GMVS) to plan for new product launches Recommend appropriate media channel (print, television, radio, mobile technology etc.) to Group Managers based on their targeted audience Plan new customer relationship reinforcement initiative...
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