Adidas - Dubai - Key Responsibilities: Work with global team to implementation CRM programs and coordinate regional & local teams to implement optimize and increase the customer engagement. Collaborate with key business units & channels to implement activations in line with campaign calendar and leverage key cultural moments. Co-create & execute the lead generation campaign calendar and campaigns with wider Digital Activation teams. Collaborate with eCom, Retail and agency teams to drive quality traffic and acquisition of new consumers. Act as the key brand partner to the ecom email operations team, working in partnership to bring consumer engagement activations to life. Implement point-of-sale acquisition as well as at-retail engagement opportunities by working closely with own retail teams. Identify data and insights to deliver a better understanding of consumer shopping behavior and segmentation. Work with key technologies and tools to help in planning, activation, and analysis of consumer...
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