Retail Environment Manager

Posted By Gulf Recruitments
Colgate-Palmolive - Dubai - Relocation Assistance Offered Within Region # 74146 - Dubai, Dubai, United Arab Emirates Job Purpose: The Retail Marketing Manager is responsible for developing and managing the channel strategy and 5P tactics for each of the retail environments based on shopper and trade expertise. They work closely with both Consumer Marketing and Customer Development to develop and execute strategies and tactics against the category, brand, channel and account strategies. The Retail Marketing Manager plays an integral role in enhancing demand through Colgate’s customers in a specific channel and in a cost effective way Functional Linkages: The Retail Marketing Manager must develop strong relationships with Insight, Marketing, CDT’s, Finance & CS&L team. To better align to our customers he/she must spend time with CDT’s & Distributors where appropriate. This would include in market visits and key account meetings. Go to Market Strategy: Develop trade segmentation and Go to Market Strateg...

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