Adidas - Dubai - Purpose & Overall Relevance for the Organization Manage execution of the Global and EM Brand Strategy for football and key core/commercial campaigns. Lead on consumer insight alongside identifying the relevant communication and activation strategies to effectively target the bullseye football consumer in the GCC. Ensuring consistent deployment throughout GCC, delivering on all relevant Brand KPIs with a focus on growing NPS. Implement and execute all football campaigns in line with the global brand calendar. Embody the adidas brand ethos and understand the football audience with intimacy. Key Responsibilities: Drive the execution of the EM GCC Brand Marketing activation calendar for football and core/commercial. Full Management of the Marketing Working Budget for football across EM GCC with support from the Senior Brand Communications Manager. Lead the creation and delivery of agency briefs to ensure responses are focused on the football consumer, insight led, aligned with glob...
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