Alyasra Fashion - Kuwait City - Oversee, lead and acts as the main point of contact for all the DKNY Marketing activation on a regional level; that involves taking part in developing customer-specific marketing plans and activities, owning communications deployment and local augmentation and managing launch and re-launch plans. Ensure all marketing plans are within an agreed framework of processes that includes implementing annual activity plans in accordance with agreed Brand/ Host guidelines and budget. ROLE 1. Strategic Communication Developing, implementing and executing strategic marketing plans across GCC Ensure to deliver marketing activities within established budget Build strategic relationships and partner with key industry players, agencies and vendors Develop and agree single “Brand Key Positioning” for the brand, review strategic work performed and develop advertising platform for DKNY including its presence on principals’ campaigns. 2. Advertising, Artworks & Event Management De...
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