FANTASY WORLD - Kuwait City - Summary/ Context The Marketing Manager will guide the company by developing and executing best in class marketing strategies, focusing on building and improving brand equity across our digital and traditional channels, improve our customer experience and grow our loyalty base. Take ownership of the marketing function devising clear deliverables with the Retail teams. Direct, develop and optimize the full potential of the existing marketing team. Accountabilities Accountable for developing and executing marketing strategy for retail and online stores. Full accountability for Marketing Budget Key Responsibilities To build brand equity and develop the customer experience Delivery of Above the Line and Below the Line marketing activities, utilising inhouse stakeholder, vendors / partners. Take ownership of footfall and conversation rates by applying appropriate tactics to enhance the customer journey. Working with the key retailing departments to develop the companies...
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