Marketing Executive (Arabic) - Artan Holding

Marketing Strategy
• Setting brand enhancement objectives for the year
• Brand management of our ‘presence’ on the web and in print
• Setting priority marketing objectives for each Faculty for the year
• Completing a marketing strategy agreed with senior leadership at the College
• Ensuring the marketing mix supports key objectives
• Devising specific campaigns and determining which are to be run in-house and out of house

Marketing Planning
• Ensure the marketing mix is budgeted and supports key objectives
• Media buying. Key account management with major media accounts in Doha, to obtain maximum exposure, quality and value for money through external promotion across different media
• Supplier management for tasks to be done internally, e.g. layout, or web updates. Manage the College’s relationships with the website developer, photographers, graphic designers and printing firms
• Budget management and reporting for the marketing budget for the year
• KPIs management of the return on marketing investment made by the College
• Use of social media metrics (qualitative and quantitative data from social media platforms) to evaluate and improve the effectiveness of CC’s public presence
• Target specific activities and campaigns to support admissions at the College
• Organise, conduct, analyse and report on, annual stakeholder surveys for the Head of Operations
• Build relationships with the business community and seek suitable sponsors for nominated College activities

Regular Media Management
• Social media /print/ mixed media management, using a ‘grid’ or schedule of activities and associated content based on the school’s calendars
• Manage refreshed content for the College website, using the content management system
• Manage refreshed content for College social media in collaboration with academic staff
• Organise and manage weekly newsletters and updates to current staff and students/parents.
• Maintain the College brand through internal quality control of the website, social media pages and regular communications

Internal processes and communications
• Maintain, in liaison with the Head of Operations, Leadership team and management a calendar of events for the College on an annual, termly and weekly basis
• Meet Senior Leadership regularly to communicate marketing successes and discuss KPIs
• Meet staff in charge of generating marketing collateral, and set up internal processes to timeously and efficiently translate this collateral into marketing messages
• Undertake quality control of all communications from the College including newsletters, notices, reminders and social media updates
• Assist in distribution of emails, mailshots and SMS messages as needed for Admissions and other requirements
• Maintain a list of staff and suppliers who can assist with important tasks, e.g. photography, video, media postings
• Maintain central control over social media groups and their content. Check these for appropriateness. Moderate postings on social media

Intellectual property rights management and data privacy management
• Keep a set of high-resolution images of College logos and brands and train staff in their consistent use
• Agree, communicate and maintain common editorial and graphic standards across school publications for branding reputation and integrity; maintain style sheets
• Assist staff to apply communication standards by developing simple templates, toolkits and guides for written expression and communications
• Copyright management of key intellectual property, e.g. ensuring logos or designs are registered or protected, and that plagiarism does not take place
• Keep a register of students who have opted out of the College’s policy regarding the use of their image for public purposes, and the use of their data for administrative purposes
• Together with the Librarian, ensure the College pays copyright fees on instances of IP re-use

Special projects
• In liaison with the Head of Operations, plan for and organize special projects such as the graduation ceremony, promotional events or new websites

Job Details

Preferred Candidate