Novartis - Dubai - Job Description Lead the development of Annual Brand Plan and be fully integrated into ABP process - Ensure clear target setting in conjunction with market need and regional directions and act as a sounding board/challenger at each stage of the process. • Drive “excellence in execution” of product / business initiatives - Develop, implement and follow up all operational plans to optimize market positioning and overall strategy in order to ensure market share growth and profitability • Provide solid patient profiling and commercial direction to sales organization • Recommend packaging development in respective to brand area • Identify specific insights using market research, competitive intelligence and understanding of disease areas • Be able to identify the right source of business and segment the market • Provide the sales team with the necessary technical expertise to enable them to promote the product. This involves promotional materials, differentiating brand positioning, produ...
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