General Electric - United Arab Emirates - The Interventional Region Product Director is responsible to develop the commercial & marketing strategy and lead its execution across the region with the objective to grow sales revenue and market share. Essential Responsibilities: Key responsibilities include (but are not limited to): - Assess portfolio competitiveness within region, current and future anticipated state - Develop and execute the regional marketing and commercial plan - Create and drive regional segmentation strategy. Develop and manage processes and programs to increase customer awareness, preference and purchase intent (e.g., lead generation campaigns) - Provide key inputs into Growth Playbook and S2 planning, including market sizing, and forecasting and investment requirements. - Own regional trade shows, show sites and sponsorships - Actively solicit and share competitive intelligence. - Drive business analysis on region performance (visibility, win rate, share, orders, revenue, CM, funnel growth, etc.)...
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