Dubai - As the AMEA Category Director for Premium White Spirits (Grey Goose Vodka & Bombay Gin), you will be responsible for delivering category performance targets in the Asia, Middle East & Africa region driving value creation of the company. You will be creating the legacy and driving key decisions that will significantly affect the presence and positioning of the Premium White Spirits portfolio in AMEA. In this role you will report into Consumer Marketing Director – AMEA. Your responsibilities include: Providing brand consultation, strategic planning and guidance on the category Leading brand planning on all consumer-facing activity. Ensuring effective activation of centrally produced assets Overseeing execution of selected global brand assets into AMEA markets Measuring and evaluating the performance of all brand activities to identify, codify and rollout successful growth drivers globally Being accountable for brand P&L Representing the region in global engagements Overseeing th...
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