Fashion Public Relations Executive

Responsibilities:

• Produces written materials, including press releases, statements, briefing material for the editors, publishers, and executives, and pitches letters for media and handles interviews
• Plans, initiates and executes annual, seasonal and event based PR campaigns
• Sends out press kits to media
• Liaises with media to gain coverage
• Plans and books marketing campaigns
• Oversees editorial pulls
• Manages and updates all social media outlets
• Updates website with new press items – Press page, videos, images
• Writes monthly press reports and collects and files press clippings
• Handles all PR and marketing enquiries
• Works with design departments for all artwork relating to PR, marketing, social media & fashion shows. Ensures brand guidelines are adhered to
• Liaises with stylist for look book shoots
• Liaises and communicates with offshore PR agencies
• Manages celebrity dressing
• Plans and oversees fashion shows

Job Details

Preferred Candidate