Non-disclosed - Kuwait City - Responsible for leading (1) the Banks Marketing activities; and (2) CBs Products, (3) Customer Segments and (4) Market Research &Business Analyses/MIS. Lead and direct marketing, products & segments activities to ensure GB's improvement in brand health and brand awareness, increase in market share across products and segments and alignment with its financial and strategic objectives and its products and services are known, understood and desired in the marketplace Head of Marketing Job Accountabilities Business Specific MARKETING: a) Brand Awareness/Health: Lead marketing activities to Improve GBs brand awareness and health to its target customer segments. b) Planning & Business Strategy: Responsible for developing and implement marketing policies, processes and structures to align with GBs strategic plan c) Marketing Communication: Develop GB standards and ensure marketing communications execution aligns with GB requirements d) Social Media / Digital Marketing: Responsible...
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