Head of Marketing

Duties & Responsibilities
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.
• Developing short and long term marketing, communications strategies and budgeted plans for the Clients in line with the general marketing strategy of the across the brands to meet the organizational goals (including pricing, growth and positioning strategies)
• Enhancing Clients brand image via tailored integrated marketing communications campaigns with focus on the use of digital marketing & social media including: SEO, Google Adwords, Facebook, Twitter and Youtube
• Overseeing the design and production/execution of advertising campaigns, Photo shoots, Video shoots, collateral, website and branding material
• Media planning, booking and buying (print, radio, TV and digital)
• Planning and managing the PR & Corporate Communications activities including building and enhancing relations with the media and key figures, Social Media campaigns & CSR events.
• Conducting necessary marketing research and periodic analysis for managing and guiding the marketing and communication team
• Obtains market share by developing marketing plans and programs for each product; directing promotional support.
• Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars.
• Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Completes marketing department operational requirements by scheduling and assigning employees; following up on work results.
• Maintains marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
Core Competencies / Skills
Client Relationships, Coaching, Managing Processes, Self-Motivated, Marketing Plan, Subordinate Involvement, Customer Focus, Marketing Research, Statistical Analysis, Developing Budgets, Financial Planning and Strategy

Job Details

Preferred Candidate

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