Head of Marketing & Digital

Our client world leader within financial services industry is seeking to recruit a Head of Marketing & Digital. You will be reporting directly to the VP Consumer Business. This position will be based in Bahrain
Position Summary The Head of Marketing will be in charge of developing and executing the company’s marketing plan in coordination with the Premium and Mass Affluent Segment Managers, MR and Value Added Services Manager, Head of Sales, Merchant and Corporate and operations teams.
The company’s Marketing plan is meant to support the regional development plans in terms or customer acquisition, retention and billings generation growth.
Principal Accountabilities
Marketing plan:
• Development of a consistent and comprehensive strategy to achieve company’s goals in the MENA region within allocated budget
• Alignment with all 3 lines of business, supporting functions to drive consistent execution of the plan in coordination with local teams
• Execution of marketing plan as per company’s guidelines
• Control and reporting: ROI, execution report of campaigns and other marketing initiatives
Marketing agency coordination: Drive agency briefs, ensure timely and costly execution as well as proper alignment with company’s MENA objectives
Internal coordination and alignment to Strategy execution (Sales, Consumer, Corporate, Merchants and support functions)
Digital Engagement Strategy: Overlook and drive multi-channel communication and social media strategy and execution
Overlook the “voice and image of the company”: Studio and content management supervision by ensuring consistency with brand guidelines, driving all outbound communication and managing qualitative and timely execution
Campaign and life cycle management: Build and execute a marketing calendar in coordination with all previously stated units and local teams to drive customer acquisition, spend, loyalty and retention

Job Details

Preferred Candidate

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