adidas Group - Dubai - Purpose & Overall Relevance for the Organisation: This role is responsible for maximising the sales, profitability & brand equity of the EM Central (MENA) organisation by building and driving commercial strategies for a defined business unit. The scope of this role covers Own Retail, Franchise and eCOM channels across all store formats. The Direct to Consumer channels (DTC) (Own Retail, Franchise, eCOM) are growth levers for the MENA business for brand adidas. Responsible to drive and deliver key strategic business and category goals and overall financial objectives. Key Responsibilities: Work with the Senior Director Retail in shaping the MENA Merchandising strategy for all the DTC channels. Be responsible for ‘what product the consumer sees’ for his/her categories on our DTC portfolio Deliver financial targets for his/her categories including Net sales, Sell through, Std. margin. Drive to create a point of difference for both eCom and Concept stores by collaborating w...
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