Qatar National Bank (QNB) - Doha, Qatar - This role is responsible for providing information and assist in developing and formulating QNB's brand strategy pertaining to rebranding/ renaming, brand differentiation, market positioning, and brand discovery. Brand Strategy Developer determines the most innovative approach on how to enhance QNB's image to the general... You will create a comprehensive brand structure and design guidelines for a wide variety of QNB branding and merchandising material including; signage, brochures, fascia images, advertising and event setup materials for local and international QNB branches and subsidiaries. You will identify the most important benefits and messages for key audiences of the brand. You will ensure that the brand caters to the consumers' needs and benefits, in a way that differentiates the bank from its competitors. You will use all collected information to ensure that QNB's brand is in line with the local and international market segmentation, and involves customers with diffe...
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