Kuwait - Major Functions: Evaluating and proposing the most suitable marketing research approach and methodologies needed to address current business issues and strategies. Providing business decision support with regards to internal data analysis, and gathering and analyzing secondary data. Works on supporting data and insights related to new products innovation. Basic Duties & Responsibilities: -Communicating with management to understand and document the business objectives. - Selecting the most appropriate research methodology and techniques - Designing qualitative and quantitative research plans. - Designing research questionnaires and moderator guides - Working with Project leaders to oversee the fieldwork initiative - Interpreting data, writing reports, and making actionable recommendations - Responsible for selecting the appropriate research vendor/research agency and negotiating the cost. - Works closely with vendors or Market Research Agencies ensuring the successful exe...
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