Kuwait - Formulate and execute strategy for marketing communication. Prepare plans to position and promote products and services in line with business strategy in the identified markets of focus. Prepare and control annual budgets to ensure effective cost management. Create a network with customer organization to seek their inputs on existing services, new services and also to get an update on competitor actions/ initiatives. Formulate and own the corporate promotions strategy enabling the achievement of overall corporate goals. Develop and launch branding strategies to differentiate service portfolio. Formulate marketing communication, promotion plans, strategy, activities & campaigns to promote corporate image. Manage customer conferences in various regions during the year to build awareness about products & services and understand their needs/ issues. Coordinate with market research firms to create advertising/promotion and marketing information systems to facilitate the task of asse...
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