Mashreq Bank - Dubai - Understanding & illustrating customer trends/opportunity at a granular level by product & channel, translating that insight for senior management to create portfolio / product optimization, effective marketing campaigns and driving the right strategic behavior to increase customer profitability. Key Result Areas Create optimized, effective & well presented dashboards & Management reports with insightful commentary on portfolio / new acquisitions, streamlining existing reporting and dashboards to enable accurate and effective information flows. Derive insights about customer segments & behavior to fuel organic growth through improved retention and leveraging cross/ up-sell opportunities. Work with business analysts to create insightful reports on existing portfolio & customer behavior. Drive Product portfolio management through customer profiling, analysis of value growth, forecasting customer behavior Analyze & segment customers based on their likely future value & profit - to - c...
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