Guf Jobs - Dubai - Job Description Job Title Marketing Manager Description About the Role You strategically lead the marketing of IKEA to help transform the company into a leading omni-channel retailer. You have overall responsibility and accountability to build the brand using external communication channels, help position IKEA as a market leader, help acquire the biggest market share and make IKEA the natural first choice for consumers for home furnishing. You support the business in existing markets and help the development of the business in new markets. You lead the customer engagement - loyalty agenda to insure the success transformation. Key Specific Accountabilities: Brand Management Manage the brand to ensure that the IKEA Brand identity, Brand values and key benefits are communicated properly and contribute to fulfilling the IKEA concept & Brand objectives, in all digital and traditional channels and all our markets Using traditional and digital tools and channels to ensure awareness of t...
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