Marketing Sr. Specialist

 Developing the marketing strategy for the company in line with company objectives.
 Research and produce reports analyzing trends and offering insight in an area of specialization
 Conduct opinion research, gather data and identify factors influencing a given market
 Overall responsibility for brand management and corporate identity
 Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services
 Maintain and update corporate collateral materials including power point templates, product literature, signage, Web sites, videos, and event properties.
 Develop, test and adjust marketing strategies for brands, products or demographics
 Conduct market research to find answers about consumer requirements, habits and trends
 Brainstorm and develop ideas for creative marketing campaigns
 Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
 Forecast and track trends in marketing and sales, monitor industry statistics and follow trends in trade literature
 Collaborate with Communication and other professionals to coordinate brand awareness and marketing efforts
 Plan initiatives to reach the target audience through appropriate channels (Conventional communications channels and Digital Marketing/Social Media, e-mail, TV etc.)
 Identify effective marketing and promotional channels
 Assist in analysing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
 Undertake individual tasks of a marketing plan as assigned
 Find out the performance of a company’s marketing campaigns and strategies by analyzing key performance metrics.
 Gather information about the competition, consumer demographics, pricing, distributions, and other relevant information that would help a company know its position on the market – Market Intelligence
 Work together with the creative team and staff from other departments to create effective promotional materials while adhering to brand guidelines.
 Develop innovative marketing strategies and campaigns based on solid data, and communicate the recommendations to management.
 Create and manage a digital media strategy.
 Design, create, and manage to completion all marketing production related efforts such as promotional items, printed collateral, multimedia collateral, and direct mail pieces.
 Work closely with the sales staff on executing lead generation programs and campaign execution.
 Co-coordinating marketing campaigns with sales activities

Job Details

Preferred Candidate