Adidas - Dubai - Purpose & Overall Relevance for the Organization: To lead and drive sustainable and profitable own retail market share growth and direct the local Go-To-Market plans in GCC operating within the guidelines of the EM DTC and Excellence team. Key Responsibilities: Meeting and exceeding agreed KPI targets for net sales and profitability. Leading the development of Retail Back Office (RBO) and field teams to meet or exceed commercial goals and KPI’s and build Brand equity. Drive improvement through developing and executing local retail relevant and specific processes in close cooperation with the General Manager, EM DTC & Excellence team to reduce complexity and increase productivity at the field level. Deliver into the consumer centric strategy and NPS ambitions via the retail touch points. Inspirationally lead retail stores to a world class position by focusing on the 5 P’s: People, Product, Premises, Processes and Profit to continuously maximise profitability from the store por...
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