adidas Group - Dubai - Purpose: The successful candidate will be responsible for leading and delivering engaging digital experiences that are fully integrated into the adidas communication platform and flawlessly executed. Digital will continue to be a key pillar of brand strategy at adidas ensuring the consumer experience is always premium, seamless and personal. Key Responsibilities: Develop an overall digital marketing strategy in conjunction with the communication team. This will include brand and category objectives for online, mobile, digital media, social, eCRM, SEM, and SEO. Create, manage, and implement integrated digital marketing campaigns across MENA, being flexible enough to act as a team leader or a team member depending on the campaign requirements. Create and drive a social marketing strategy for the focus categories, managing agency-supplied social moderators with the help of one direct report to ensure a consistent and engaging voice from the brand on key social platforms like Fac...
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