Manager Brand Activation - Training

Posted By Gulf Recruitments
adidas Group - Dubai - Purpose & Overall Relevance for the Organization: Ensure positive development of adidas brand image and sustainable and profitable business through Brand marketing activities (incl. Communications and PR) and an adequate Sports Marketing portfolio of individual athletes, clubs and associations supporting brand and category objectives. With primary focus and responsibility for the marketing activation and sports marketing execution for category Training within EM Central, this role will be required to work closely with the Director Brand Activation - EM Central for the coordination and execution of global marketing activation calendar across all channels. Key Responsibilities: Sports Marketing Develop a plan to locally implement the Global Sports Marketing Strategy for Training BU. Secure a Brand-relevant local asset portfolio and maximise ROI by strongly activating assets. Lead all asset-related day-to-day business (including gyms). Manage local asset budget. Supervise all l...

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