adidas Group - Dubai - Purpose & Overall Relevance for the Organization: Act as a head of Heart Beat Sports (Tennis, Rugby, Cricket, etc.) and Basketball in EM Central, driving category business success within guidelines set by EM BU Director HBS/ Outdoor through execution of a robust category plan ensuring one category voice reaches the consumer. Key Responsibilities: Ensure execution of agreed EM Central BU category plans in EM Central in collaboration with the Sr. Director Marketing and the channel teams (range, segmentation, launch and exit calendars, communication and activation plans, EIM, etc.). Manage the range/concept selection within each country in the EM Central market (including Category assortment packages across channels, as well as Key Accounts) within the Concept to Consumer (CTC) framework, balancing both Brand and commercial considerations, and supporting the overall business strategy. Effectively managing cross-functional working relationships, on vision, strategic objectives/ acti...
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