Social Media Manager

• Develop and implement a comprehensive marketing plan to include social media, (Facebook, Twitter, and
YouTube) print and online advertising (runners world, running calendars, google, Active.com, etc) and grass
roots campaigns (distribution of application, training runs, promotional codes, etc). These plans are to be
accompanied by a method of tracking and reporting.
Develop and implement all marketing and advertising projects
• Social Media
o Develop and implement comprehensive social media marketing plan
o Manage and update Facebook pages and websites
o Develop and promote video clips
o Develop and implement website and social media campaigns
o Enhance social media outlets and opportunities to maintain communication and build fan base
o Develop new partnerships to increase traffic
o Plan & implement monthly social media calendar
o Track and analyze website and social media performance