MCG Associates - Dubai - The company A phenomenal global activation agency with offices all over the world. This agency work with some of the biggest brands on the face of the planet and has an impressive haul of international awards from the past 3 years! The role This leading Activation agency needs a switched-on creative who knows 'brand experience' and how to amplify it globally. The whole implementation program is to trigger relevant consumer touch points, experiential, digital, social, events, ATL, even going as far as shopper in some territories. This person has to know what a target audience wants, what makes them happy, what makes them participate, because they are the audience. Innovation and knowing what is 'now and next' is key! Key responsibilities include but are nor limited to; working closely with a copywriter to generate creative ideas and concepts to fulfil the client's brief producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to...
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