Kuwait - PURPOSE OF FUNCTION: To establish the IKEA Brand as the preferred choice in home furnishing products and solutions that create a better everyday life for the many people, thereby reaching the IKEA business objectives. This shall occur by: stimulating home furnishing interest in each local market securing a strong brand and competitive position in each local market driving traffic to the IKEA store and IKEA website by attracting new and more visitors to visit more often, and throughout their life stages. Measure the performance of web and digital initiatives by defining, developing and delivering reporting and analysis that enables strategic and tactical business decision-making PURPOSE OF Job: Management and maintenance of the IKEA country website and mobile applications. Maintaining their functionalities, editorial style and tone of voice, their quality and consistency and their navigation structure; all this to optimise the web as a vital and effective channel and through...
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