Buyer - Automobiles

• Respond to all inquiries with courtesy, accuracy and professionalism.


• Generate leads and create appointments by researching the available used car market.


• Understand market tendencies and the changes to the trends in all geographic areas.


• Develop effective working relationships with the all purchasing venues to accelerate the placement of ideal inventory in an expeditious and cost effective manner.


• Effectively utilize lead management tools.


• Compile all necessary reports, forms and other documentation on a timely basis.


• Perform other job-related duties as assigned.


• Provide the highest degree of customer satisfaction and be honest in all aspects of dealing with customer


• Interfaces with current used vehicle owners from multiple resources with the purpose of purchasing their vehicle.


• Approaches, greets and interfaces with dealership customers to appraise and offer to purchase their current vehicles.


• Utilize Sonic Automotive automated inventory management system.


• Understand market trends and changes to trends in geographic market


• Provide guidance and support to dealership Sales Associates as it relates to purchasing used vehicles.


• Appraise used vehicles.


• Exhibits high level of commitment to guest satisfaction.


• Knows and understands the state local laws which govern retail automotive sales.


• Established personal income goals that are consistent with dealership standards of productivity, and devises a strategy to meet those goals.


• Attends product and sales training courses as requested by Sales Managers.


• Keeps abreast of new products, features, accessories, etc. and their benefits to guests.


• Knows and understands equity and values, and is able to explain depreciation to the guest.


• Introduces guest to sales department personnel to sell them a new vehicle after purchase of their existing vehicle.


• Maintains an owner follow-up system that encourages repeat and referral business and contributes to guest satisfaction.


• Maintains a prospect development system of current used vehicle prospects and schedules appointments to appraise and purchase used vehicles.


• Determine management, production and quality requirements by asking questions and listening.


• Report to Sales Managers regarding objectives, planned activities, reviews and analyses.


• Review and analyze actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively.


• Follow directions from a Sales Managers.


• Understand and follow work rules and procedures.

Job Details

Preferred Candidate