Marketing Manager – Automotive

Key Responsibilities:

• Focus on building and growing market share by effectively implementing CRM (customer relationship management) practices.
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• Effective utilization of market research tools to the fullest satisfaction of the customer.
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• Working on enhancing the brand image and develop key strategies for brand building.
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• Creation of advertising and promotion plans to reflect increased sales that are assessed by regular (quarterly) review of market share percentage.
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• Ensuring the implementation of customer satisfaction standards and working towards consistently achieving the Customer satisfaction index & Sales
  Satisfaction Index targets as agreed with the Principal.
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• Undertake market research to ascertain brand awareness/loyalty & consumer buying behavior and present the analysis for management review.
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• Formulate action plans that include purchase intention, effective media mix, and customer loyalty/ retention.
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• Evaluate local market conditions and develop product and price positioning strategies.
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• Conducting brand surveys to understand buying patterns and communicate findings to all concerned departments.
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• Creation of interactive programs through the brand’s website and ensuring the monitoring of progress and effectiveness of each program.
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• Ensuring timely preparation and availability of marketing tools to all relevant sales and
  after-sales team members.
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• Launch CRM programs with existing as well as potential customers through proper utilization of customer database.
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• Ensuring efficient management and training the Marketing Executives.
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Job Details

Preferred Candidate