Trafalgar - Kuwait City - The CRM Officer is responsible for the Customer Relationship Management strategy of the company. This involves strategic and creative development of all communications, as well as for the implementation of these initiatives to motivate customers to visit our stores and increase sales. The CRM Officer is responsible for identifying and leveraging data of the customers purchase behaviors to maximize and continually improve upon the return on investment of each consecutive initiative. ESSENTIAL FUNCTIONS: Manage the CRM strategy and spearhead the company's learning for the company loyalty program Develop a plan for all direct marketing communications, utilizing a multitude of mediums to communicate to company guests including, but not limited to Direct Mail, Email, and SMS Build and implement test strategies and analyze the results of direct mail marketing Identify and create ways to utilize data to streamline various marketing efforts and company processes Contribute to overall st...
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