Al Mulla Group - Kuwait - CRM analysts manage and analyze the data that companies collect about customers. The data includes sales records, purchasing history, types of purchase, service history, product inquiries, complaints, exposure and response to marketing campaigns and channel preferences. They analyze data to spot trends or assess the response to different campaigns and use their analytical skills to find correlations between different types of data. Expertise in Customer Insights Data analysis provides a valuable insight into customers' behavior and preferences at different stages of their relationship with the company. Analysts can monitor responses to an email marketing campaign, for example, to identify the messages or offers that trigger a response from a customer. They also use data to analyze customers' behavior on websites to identify their preferences and tailor online offers to individual customers. By correlating customer purchase history with exposure to marketing campaigns or frequency of...
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