Career Hunters - Kuwait City - Summary: The overall role of brand management is to create consumer demand. They are responsible for formulating the brand's long-term strategy and developing and executing marketing plans. They define the brand's pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly. They execute marketing initiatives in support of long term strategies through leadership of the business unit team. They are accountable for delivering the brand's profit, volume and market share objectives. This position assists the business unit team on assigned brands or will manage smaller brands in all aspects of the P&L. Responsibilities: · Closely monitors and analyzes sales volumes, market share trends and competitive activity. · Assists in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters. · Assists in the identification and development of business building ideas and works with other busin...
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