McGregor Boyall - Kuwait City - MARKETING: Brand Awareness/Health: Lead marketing activities to Improve the banks brand awareness and health to its target customer segments. Planning & Business Strategy: Responsible for developing and implement marketing policies, processes and structures to align with the banks strategic plan Marketing Communication: Develop the banks standards and ensure marketing communications execution aligns with the banks requirements Social Media / Digital Marketing: Responsible for engaging with existing and potential customers in the strategic Digital space. Customer Insight: Direct the provision of customer insight which supports business, product development and marketing activities Segment Sponsorship and Events: Responsible for all customer segment and product related sponsorship and events. PRODUCTS: Products: Lead design & develop new CB products & features that allow us to increase market share & achieve financial goals & treat customers fairly. Produ...
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