adidas Group - Dubai - Purpose & Overall Relevance for the Organization: Assist in creation and execution of the EM short and medium-term objectives for the product range creation, marketing direction and strategy of the Classics category. Implement global strategies in a locally relevant way, considering different consumer needs and distribution channels. Key Responsibilities: Assist on the range direction & creation for Classics for Emerging Markets. Develop high market intelligence through a close relationship with the sales managers, data analysis and trend monitoring. Execute quality go-to-market (GTM) plans and presentations to communicate strategies to stakeholders. Collaborate regularly with global counter parts to identify business opportunities in the market and to maximize net sales and profitability (within global and Emerging Markets strategic parameters) through providing clear and relevant input and submissions in terms of consumer needs, market particularities, and channel needs. Con...
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