Kuwait City - Job Description Plans, develops, and implements brand strategies and marketing programs by performing the following duties personally or through subordinate supervisors. Essential Duties and Responsibilities include the following; other duties may be assigned: 1. Steward of the brand that supports our new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand. 2. Engages, inspires and galvanizes the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise. 3. Identify, evaluate marketing strategy, and develop new channels of creating the brand based on knowledge of establishment objectives, market characteristics, and cost and markup factors. 4. Formulate, direct, promote and position brand activities by ensuring that brand guidelines are maintained in collaboration with the Sales Department.Develops annual and quarterly plans in l...
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