adidas Group - Dubai - Purpose & Overall Relevance for the Organisation Support the connection of various consumer engagement experiences across the different sales channels to capture data and a meaningful view of our consumers' values, desires and habits, leading to increased sales and multi-channel value exchange between them and our brand. Key Responsibilities: Support Brand Activation team by contributing to the development and execution of a market engagement strategy and calendar that “connects consumers with their passion.” Support the creation and implementation of plans for rolling out this strategy in close collaboration with all channels and the Director Brand Activation EM Central (MENA) and through Sr. Manager CRM within the Emerging Markets Research and suggest strategies to grow the CRM database across all consumer touch points (eCom / Retail marketing, social) in Emerging Markets Central Champion the CRM strategy, including facilitating any local content creation Track SMART CRM KPI...
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